The founder · Andres Murcia
Fourteen years building and running software companies — now installing the same loop in twelve weeks.
Brainz is the operator manual, written down.
Receipts · the operator track record
Results from the roles behind the arc — earned as an operator inside the companies, not pitched from a deck.
2.6×
Daily bookings at Picap — from 35,000 to 90,000 a day
−56%
Monthly cloud cost at Picap — US$250K down to US$110K
3.6×
Users at Symplifica — 25,000 to 90,000, with revenue tripled
89
People led at Picap — 60 engineers plus support and operations
Where Andres has built and operated
On stage, on the record.
Where the work has been presented — often by the companies whose platforms ran on it.
Speaker · DigitalOcean Deploy, London
Scaling infrastructure across Latin America
Watch ↗
Case study · MongoDB × Picap
Scaling for millions of rides
Watch ↗
Podcast · E-dea Networks
Between productivity and passion
Watch ↗
- DigitalOceanPicap customer story · NYSE Investor Day
- MongoDBFeatured LATAM customer story
- SnowflakeData for Breakfast — mobility of an entire country
- MinTIC · Colombia“Decodifica tu futuro” national programme
- Agent ZeroDaily newsletter author · 500+ subscribers
I
The arc
From Rails engineer to holding-company operator.
It started in 2012 with Ruby on Rails. Fourteen years later the through-line is the same: walk into the work, find the constraint, rewire it, and leave behind a team that can run it. The titles changed; the loop never did.
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2012
Started on Rails. The first line of Ruby — and still the stack under almost everything Brainz runs today.
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2016–2021
Director of IT, ROEPA International. Owned technology for an industrial trading group operating between Europe and Latin America: a microservices ERP plus cloud and on-premise clusters across several countries. Ten years on, the relationship is still active. Read the case →
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2020–2022
CTO, Symplifica. Scaled the customer base 3.6× — from 25,000 to 90,000 users — on a rebuilt Rails platform, and tripled revenue while holding server cost flat.
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2022–2025
Head of Engineering, Picap LATAM. Grew daily bookings from 35,000 to 90,000, cut monthly cloud cost from US$250K to US$110K, and led a team of 89 — 60 of them engineers — across five countries. Featured by DigitalOcean and MongoDB. Read the case →
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2025
Co-founded Brainz with Laura Murcia. Bootstrapped — no outside capital. Built Brainz Lab, the AI operating system the portfolio runs on, and took LexPro from zero to a registered company with live payments. Read the case →
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2026
Agent-native, in production. As CTO & COO in enterprise process automation, architected an agent-native platform — 70+ MCP tools, 630+ connectors — and launched AI as a revenue-generating product. At Brainz, The Method gets written down.
Walk in, name the constraint, rewire how the work flows, leave behind a team that can run it. The same loop, six times.
The pattern, restated · Andres Murcia
II
How Brainz is built
A long horizon. No outside capital.
Brainz is co-founded by Andres and Laura Murcia and bootstrapped: no outside capital, no investors to answer to. The model is a Basecamp-style incubator — cover the team at market rate, route the surplus into the next product, and when an idea hits, the operator who built it becomes its CEO. We don’t extract margin from the people doing the work.
Next
Talk to me directly.
Tell me what’s stuck in one line. You’ll talk to me — not a sales rep — and get a fit assessment within two business days.
Brainz runs at most five Companion engagements at a time.
Or reach out: hello@brainz.llc